Communications Designer focused on fashion, branding, social media and visual storytelling.
Camila Vasconez
Projects
A design research project exploring the evolution of cigarette advertising aimed at women from 1920 to 2010, combining semiotics, visual analysis, and editorial design.
A curated magazine project blending fashion, photography, and visual storytelling to explore contemporary culture through a design-driven lens.
A commemorative stamp design honoring the centenary of Maria Callas, celebrating her timeless artistry through bold visual symbolism.
ISLA is a packaging design project that reimagines rum as more than a spirit as a story of place, memory, and atmosphere. The bottle’s form and label draw inspiration from ocean waves, island textures, and a sense of escapism, creating a visual identity that feels both contemporary and timeless.
This poster was created as part of a health communication project focused on raising awareness about diabetes prevention. The design uses bold visual language and clear messaging to spark attention and encourage healthier lifestyle choices. By combining typography, imagery, and color in a striking composition, the poster transforms complex medical concerns into an accessible and engaging call for awareness.
During my six-month internship at Design Hotels, I collaborated with the social media team on a variety of brand campaigns and content initiatives. My role included assisting in content strategy, supporting the production of assets, and preparing performance reports. I contributed to several key projects, such as the brand’s first influencer campaign, AMEX collaboration and Guides gaining hands-on experience in both creative and analytical aspects of social media marketing.
This project reimagines the calendar as a tool for mindfulness, designed in line with Headspace’s playful yet calming visual language. Each month integrates color, typography, and illustration to reflect themes of balance, presence, and well-being. The design emphasizes simplicity and positivity, making the calendar not just functional but also a daily reminder to pause and breathe.
About me
I’m Camila, a Communication Design graduate based in Berlin with a focus on marketing, social media, and creative direction. My work combines visual storytelling with strategic thinking, from editorial design and branding to digital campaigns. With a background in photography and experience in social media, I create projects that connect culture, aesthetics, and communication in meaningful ways.
